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NASA’s ‘Worm’ Logo Will Return to Space

NASA originally planned to announce that it was bringing its iconic “worm” logo back on Wednesday, but the agency was afraid people would take it as an April Fools’ Day joke. But the truth is they will use NASA new logo in thier next mission.

Happily, it most certainly is not. The worm has returned, and that’s no joke.

The space agency said the retro-looking logo will be stamped on the side of the Falcon 9 rocket that will carry astronauts to the International Space Station as part of SpaceX’s Demo-2 flight, presently scheduled for mid to late May. NASA says there’s a good chance you’ll see the logo featured in other missions, too.

It was designed for NASA in the 1970s, and it hasn’t been back to space since the 1990s. But in 2020, it will head to orbit once more.

It’s a logo that a generation grew up with — a minimalist twisting of red letters that is nicknamed after terrestrial invertebrates. NASA used it from 1975, when it was introduced as part of a cleaner visual redesign for the space agency, to 1992, when it was kicked to the side.

But the familiar yet long unused modern symbol will be seen on the side of a SpaceX Falcon 9 rocket when two NASA astronauts, Douglas G. Hurley and Robert L. Behnken, head to the International Space Station, a mission scheduled for the second half of May. They will be the first to launch to orbit from American soil since 2011, and the new old logo was dusted off to commemorate the milestone.

In 1992, Daniel S. Goldin, then NASA’s administrator, decided that the best way to excite people about the future was to harken to the agency’s heady early days. He resurrected an earlier insignia with a different nickname — “the meatball.”

The meatball — a blue circle filled with stars, a red swoosh that represents an airplane wing and a spacecraft orbiting the wing — was NASA’s logo during the agency’s greatest accomplishments, including the Apollo moon landings, and NASA has used it for the last 28 years.

The worm, however, was not forgotten, especially among members of Generation X such as Jim Bridenstine, the current NASA administrator. Mr. Bridenstine often points out that he is the first administrator to be born after the end of the Apollo program.

“I grew up in the ’80s,” Mr. Bridenstine said in an interview. “In the ’80s, the worm logo was the logo of NASA. I’ve always been kind of partial to it.”

Five years ago, two graphic designers, Jesse Reed and Hamish Smyth, republished an official 1976 document, the “National Aeronautics and Space Administration Graphics Standards Manual,” which prescribed how the new logo should be used. The reissue is now in its fifth printing, with more30,000 copies sold.

the meatball logo

NASA
NEW
LOGO

“We had said among ourselves, ‘How cool would it be if it actually came back one day?’” Mr. Smyth said. “It was kind of the fantasy. We never seriously thought it would happen.”

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Identity Rebranding
November 1, 2019

Bia Assistance

We’ve rebranding a unique visual identity for the medical assistance agency to make the services they provide leave an impression on customers long after you’ve made.
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    Logo Design, Art Direction

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    Bia Assistance

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